Built by blokes who get it
Leadblokes was born out of frustration. We watched great tradies lose work every day — not because they weren't the best at the job, but because they were invisible online. So we fixed it.
Level the playing field for every tradie in Australia
A world where the best tradie always gets the job
Straight talk, real results, no lock-in contracts
Meet the co-founders
Zane
Co-Founder & COOZane grew up watching the people around him run their trade businesses — chasing invoices, missing calls, and losing jobs to competitors who just happened to show up first on Google. He knew there had to be a better way. After years working in digital marketing and automation, he built Leadblokes to give every tradie the same unfair digital advantage that big companies pay tens of thousands for.
Caleb
Co-Founder & CTOCaleb is the technical engine of Aussie Lead Blokes. By day he's an End User Computing team leader at eHealth Queensland, where he's spent years building automation, deploying tech across 110,000+ devices, and solving complex problems at enterprise scale. He brings that same engineering rigour here, turning AI into practical tools that actually move the needle for Aussie businesses, not buzzwords. A QUT grad with a stack of AI and machine learning certifications (and a habit of chasing the latest in the field), Caleb is obsessed with using automation to cut the busywork and give businesses their time back. Off the clock he captains his footy team, which is probably why he leads with the same high energy, work ethic, and 'bring everyone with you' mindset.
Why we built Leadblokes
The trades industry is the backbone of Australia — plumbers, electricians, builders, roofers. These are the people who keep everything running. But when it comes to getting found online? Most of them are invisible.
Big agencies charge $5,000 a month and talk in jargon. DIY tools take hours to figure out and rarely work. And the result is that great tradies lose jobs every single day to competitors who are just better at Google — not better at the trade.
We built Leadblokes to change that. One team, one monthly fee, real results. No lock-in, no BS, no tech headaches. Just more leads, more jobs, and more time to focus on the work you're actually great at.